While it’s true that blogs do not tend to have the following they once did, you may be surprised at how essential they still are for small business websites. According to WordPress, more than 400 million internet users read blogs on a monthly basis.
Studies have shown that “90% of consumers find custom content useful” and that 78% of those surveyed “believe that companies behind content are interested in building good relationships.” Reseller hosting businesses are all about establishing authority and credibility in customer relationships and a blog is a perfect place to get started.
Many entrepreneurs are put off by the prospect of writing and publishing articles. However, you may be surprised at how easy and conversational blogging can be once you get the hang of it. Writing about your passion is often easier than you think, and before you know it, articles about your small business will soon be piling up.
10 reasons why blogging creates a strategic advantage for your reseller hosting business:
If adding a blog to your reseller hosting website isn’t on the top of your to-do list, then these ten great reasons might just persuade you to change your mind.
Blogs are sharable.
Social media is a small business’s best friend, and blogs help you fill your news feed with informational content.
InsideView reports that “B2B marketers who use blogs generate 67% more leads than those that do not.”
Blog content can easily be transformed into videos, vlogs, or animated gifs to increase audience engagement and adding a YouTube channel to your marketing efforts.
By simply adding 25-50 articles to your website (not all at once, mind), you can increase your traffic by more than 30%. That’s a lot of potential customers!
More indexed pages.
Online businesses that feature a blog receive 43% more indexed pages. Indexed pages directly translate to increased online visibility and bottom line.
Higher search engine placement.
Similar to more indexed pages, search engines like Google and Bing reward websites that offer engaging, accurate, and informative content. Blogs can help you increase your SEO value from the first time you post.
Target your audience.
BlogHer once wrote that “61% of U.S. online consumers have made a purchase based on recommendations from a blog.” You can influence your customer’s buying decisions with helpful blog content.
Search engines are full of internet users looking for answers or helpful information. By answering commonly asked questions you can establish authority and expertise for your brand.
Build brand loyalty.
Studies have shown that 68% of readers are likely to access content from a business they are interested in. Once you create a relationship with customers, they are much more likely to choose your company for their services.
Become an industry leader.
Who knows your business better than you? Show the world that you can be trusted to provide quality hosting, domains, email, security, and much more.