When starting out as an entrepreneur, it can be easy to overload yourself with tasks, to-do lists, and that spirit of overachieving. Ambition fuels young startup enterprises. However, we often see that the early entrepreneur energy doesn’t last forever, and it can be a challenge for many to prioritize important tasks when time and budget are short.
When your time is filled with technical requests and customer service, marketing your reseller hosting business may be the first task you de-prioritize. But before you post your marketing efforts at the top of the ‘letting it slide’ list, it is important to know that this is a mistake. The longevity of your business depends on your ability to effectively manage the clients you already have while actively recruiting new customers.
Luckily, there are steps you can take to keep your message at the forefront of potential clients’ minds, without having to devote too much time to your marketing efforts. An easy way to accomplish this task is through the use of a selective few social media accounts. The only trouble is that knowing which social media platforms to focus on isn’t always easy.
Choosing the perfect social media platforms:
Did you know that there are an estimated 3.2 billion social media users? This statistic equates to almost 42% of the population who are spending an average of 2 hours and 22 minutes a day on social media efforts. In 2019, every business needs a social media presence. Entrepreneurs often make the mistake of focusing on too many social media platforms rather than the few that help reach overall business goals. Before you decide, ask yourself these three important questions:
- What do you want to achieve through social media?
- Who is your target audience?
- How much time/effort are you willing or able to invest in engaging with your social media followers?
Understanding your options:
While the world is full of social media platforms, there are a few that stick out among the rest in terms of popularity, longevity, and reach. Below are the social media platforms you should consider for your small business:
Each platform has its share of pros and cons. Luckily, understanding who is using each social media site can help you determine whether or not you should invest your time and energy into it. Let’s look at what each social media platform can do for your business:
Roughly two-thirds, or 68%, of adult Americans use Facebook. Recently, Facebook hasn’t been the trendiest social media platform, a position saved for Snapchat and Instagram, however, this does not mean that Facebook experiences any less traffic. Facebook is the most widely used social media platform and should not be ignored unless you have given the situation a lot of consideration and have a definite reason for doing so.
While not as prominent as Facebook, Twitter has its fair share of traffic and a unique audience that you are most likely trying to reach. Twitter generally appeals to a younger crowd, between the ages of 18-29. The majority of Twitter users (32%) have college degrees and earn more than $75K per year.
Instagram is a much more visual social media platform than Twitter or Facebook. Users tend to be younger, with 64% being between the ages of 18-29. However, users are much more engaged and loyal to the platform than other social media sites. Instagram is a terrific platform for any entrepreneur who considers their industry to be visual in nature. Otherwise, compelling Instagram strategies can be difficult.
Largely used by professionals, LinkedIn is a must-have for small businesses looking to attract Business-to-Business (B2B) sales. LinkedIn users are older, with the majority between the ages of 30-47. Half of users have at least one college degree and users are equally men and women, with half of the adult American population active on the LinkedIn platform.
Unsurprisingly, Pinterest largely appeals to women, with 41% of American women claiming to use the social media platform. The demographics are largely suburban and have college degrees. 39% of Pinterest users make more than $75K per year. Do not dismiss Pinterest due to the DIY nature of the platform. You may be surprised at the technology, science, and mathematics represented there.
SnapChat is the hardest platform to find success due to the impermanence of the content. Entrepreneurs who spend time and money on content typically like it to last longer than a few seconds. However, those who know their audience is spending significant time on SnapChat may see the value.