Sep25

What’s Apple Up To Now?

Recent domain name registrations tell us that Apple has something new planned for their web addresses…

Most businesses register their primary domain name with a .com or .org extension, along with a couple of domains that might pertain to the company. But Apple isn’t like most businesses. Sure, they own and use their classic domain name apple.com, but back in May they also applied for ownership of the domain name extension .apple.

Large corporations are setting a trend by partaking in the new generic Top Level Domain (gTLD) name acquisition trend. Since 2013, ICANN has been releasing new domain name extensions which offer website owners alternative domain name options to just .com or .org.

Google recently became a trend setter by using a gTLD to showcase their new parent company, Alphabet. You can find the website at abc.xyz, a clever use of a new domain name extension.

So what is Apple up to? Are they planning to one-up Google with their own web address ending?

Perhaps they plan on showcasing their product repertoire using their .apple extension. Although they applied for their own gTLD back in May, they are just now reaching the delegation stage meaning they will soon be able to put the extension live.

Last week, TheDomains.com noticed that Apple had registered 29 .com domain names pertaining to a range of their products. The interesting part is that each domain name contains the word “apple” at the end. Considering their plans to launch the .apple domain name, this makes perfect sense as a method of brand protection; potential visitors to any .apple website may mis-type the URL, adding the more widely recognized .com.

When you look at it as a typo-safe address for a gTLD, it actually makes sense. To make this clearer, let’s look at a few of these .com domain names that Apple recently registered:

  • MacBookAirApple.com
  • iPodNanoApple.com
  • GarageBandApple.com
  • iPadMiniApple.com
  • iPadAirApple.com
  • AppleNewsApple.com
  • AppleWatchApple.com
  • xCodeApple.com

For example, say someone sees an iPad billboard displaying iPadMini.apple. This person may be unfamiliar with how domain name extensions work, so naturally they will type iPadMiniApple.com into their address bar. Since Apple also owns this domain, they can redirect the traffic to the existing website hosted at iPadMini.apple.

Apple has not officially announced how they’ll be using their new gTLD, but this is our guess. The news is all over Reddit, as well The Register and other tech sites.

Keep your eyes open for .apple websites! Pretty soon you may be typing iPhone.apple to access information on the latest smartphone from the industry leader.

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