Using Links To Improve SEO

You may have heard that inbound links and internal links can drastically improve SEO, but how do you acquire and create these links?

It’s no secret that having links to your site will improve your Search Engine Optimization (SEO). Google and other popular search engines use “web crawlers” to find sites that are relevant to a user’s search. These crawlers use hyperlinks to go from site to site, creating a ‘web’ of the closest results possible to each search. Without the proper links your site will struggle finding the top.

With that said, it takes the right kind of links to have a positive effect on SEO. Google strives to deliver relevant content to its users. This means that spam sites and sites that have links to spam are ranked much lower than sites with high quality content.

In this post we’ll look at two different types of links: inbound links and internal links. An inbound link (or a backlink) is a link from another site that will direct back to your website. For example, if 100TB.com were to mention Resell.biz in a blog post, they would insert a link to our site, thereby improving our SEO ranking.

An internal link is a link that will take you somewhere else within the website. For example, if you click the link Reseller Hosting you would be directed to a different page, but you’d remain on the Resell.biz website. Internal links improve website navigation while also improving your SEO ranking.

So, how do you acquire inbound links from other sites? And how can you create internal links without making a mess of your site? Take a look at the following guidelines:

  1. Keep creating content. Once you have your website built, it’s never actually completed. You should always be creating new and relevant content that is going to attract new visitors, while still engaging your current ones. By expanding how much content you have, other sites will find you and eventually link back to your site. This also helps with building internal links; the more content you have, the more you can link to!
  2. Start/update your business blog. Building on the previous tip, one of the best ways to continuously create new content is on your blog. Whether it’s by offering informative posts about your industry or using humor to give your site a personality, you can always find ways to include links. (Tip: link to other blog posts to get others to link back to you!)
  3. Think like a search engine. Search engines strive to deliver the closest possible result to a search. This means they’re going to retrieve results that are popular, credible and intriguing. When you’re trying to build up links to your site, think like a search engine! To a search engine, sites with multiple inbound links from credible sources (large news journals, popular blogs, etc) appear as the best results for a search. Aim to get inbound links from sites that will mean something to a search engine.
  4. Create shareable infographics. Everyone loves infographics. When I see anything formed into an infographic, I am immediately drawn in and curious to learn something new. Not only are infographics a great way to portray a message, they also get shared…a lot. When you have an infographic that is simple, informative and interesting to look at, it’s much more likely to be shared around the web.
  5. Social media. Although search engines analyze social media links in different ways than typical inbound links, there is no doubt they play a large role. Linking to your social media networks draws in new visitors that may not otherwise have found your site. You can also link to blog posts and new pages on your site, eventually adding even more links and visits to your site.

Note: Search engines are smart. You should never start linking to everything imaginable and throwing links to your site on every website’s blog comments or anything similar. Think about whether or not the link actually means something. Search engines will always penalize spam.

When you combine quality content with a sturdy link-building strategy, you’re well on your way to finding the first page of any search engine results page!

Keep following the Resell.biz blog for more SEO tips and tricks!


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