So you know how to check the number of sessions your website has had today. You know the difference between a user and a unique user. You may even have been keeping track of your bounce rate over the past year to check efficacy of certain changes you’ve made to your website. But have you set – and regularly track – Goals? How is your visitor segmentation going?
There are heaps of bells and whistles on Google Analytics, but learning how to use them is quite the ball of wax.
Kick your Google Analytics knowledge up a notch with these handy expert hacks and unleash the Google Analytics ninja within!
Goals is Google’s name for marking the convertion from a site visit into the next stage of a purchase. By setting Goals, you focus a magnifying glass on your website’s marketing performance and gauge how well you are helping your customers move along down the sales funnel. You can set lots of different types of Goals, from clicking on a button to providing contact information to session duration – whatever is useful to your business. If you’re not using Google Analytics’ Goals, you won’t know if your website is doing what it should be for your business. To get started, go to Conversions, select Goals, then have a look at the options under Overview.
Get Extra Specific with Traffic Origination Points
It can be very helpful to know whether your visitors are coming to your site from a direct source, organic search, or a social media site, or to know what browser they’re using. If your site handles high numbers of visitors, you’re going to want to know as much about them as possible. To do this, you can set up segments on different visitor attributes and then compare those segments to other segments. It’s a segment-palooza! Get segmenting by going to Audience, then click Overview.
Google Search Console: The Unsung Hero
We would start telling you about all the great things that await you with Google Search Console (formerly known as Webmaster Tools), but I’m afraid there just isn’t enough room on this webpage to even scratch the surface of its glory. Linking your Google Analytics account to Google Search Console can provide you with a plethora of juicy website data. Integrate your accounts today, then start to experience the joy of website data 2.0.
Dashboards for You and Only You
Google sets up all Analytics users with the basic analytic tools, but those tools are not one-size-fits-all. You need to customize your Google Analytics dashboards to give you the information that is going to be most useful to your website and your business. There’s nothing run of the mill about your website, right? Then why should there be anything standardized about your Google Analytics dashboards? You can even have up to 20 custom dashboards per account… is your heart now racing with anticipation? It should be! Now go set up your custom dashboards and thank us later.
Optimize your Big Sellers
Go to the Behavior section of Google Analytics, then click on Site Content. This is where your most viewed pages are displayed, which will tell you what products are most popular on your site. Use this information wisely – if you want to push a product that’s not getting much attention, consider moving it above the fold to a more prominent position. Or if you’d like to focus on increasing revenue, zip the most popular products up to the top of that page to get the sales flowing. Whatever you do, use this information like a popularity contest and start crowning your website prom king and queen.