By now you’ve heard the refrain a hundred times, if not a hundred and one: content is king. You’ve fattened up your website with as much content as you can, adding a blog and using photos to your advantage; this arsenal seems like the prime recipe for that coveted number one spot on Google’s search results. But for some reason, you’re just not seeing the results you had hoped for. So what gives?
Have a look at these ways to optimize your content for SEO so that your website isn’t just fattened up, but is stuffed with SEO goodness.
Do you know why a blog is such a vital part of your SEO content army? Although it will seem very, very obvious once I tell you, it’s something that can get lost in the haze of trying to get to page one on Google’s search results, and is often forgotten in the midst of a creative flow of writing. The reason blog content is so important is because all those words in your blog posts are what Google uses to determine the subject of your site, which if you’re selling a product or service means Google is trying to figure out what’s on your digital store shelves.
That obvious? Hold on, here it comes!
The question is, have you been using the right words and in the right places for SEO? Before producing blog content, you need to know what keywords you would like to target. Consider how this blog post is going to support your brand, and what potential customers will be searching for relating to your brand. If you’re a bakery, this could include sheet pans, creative icing tips, or the best oven for an even golden brown every time. All of these topics, as well as countless others, could bring a potential customer to your site, so you need to think of what blog posts are going to do the heavy lifting for your brand and how they support the product or service you’re selling.
Next, let’s look at placement of keywords within your blog posts. Google’s algorithm is a sly minx, but SEO researchers have found a few of the tricks that are up the algorithm’s sleeve. First, Google puts higher importance on the keywords in the first and last paragraphs of your written content, so make sure your keywords appear frequently in both of those places. Second, header tags are important: there should only be one H1 tag in your code, only a small number of H2 tags, a few more H3 tags (if you even need H3 tags), and so on. This tells Google exactly where to find the important titles on your page so they’ll be able to put you just in the right spot.
Photos are a great way to enhance your web content, and with a few tweaks they will strengthen your SEO arsenal even more. Titles of photos are used in search engine weighting, so take advantage of the opportunity to strategically place keywords in them. Alt text – the text that shows up if the user hovers their mouse over the image – is another way you can sneak a few keywords in, but otherwise goes largely unnoticed. Google’s clever little crawlers will find it, though, and use it to place your website in search results, so use the opportunity to maximize your SEO with your photos.
Content remains king, and with these handy SEO tips you’ll soon have your website sitting on the throne it deserves!