In general, individuals have a much firmer understanding of the technical aspects of reseller hosting than the marketing side of starting a small business. Those who are lucky enough to have a strong knowledge of both certainly have a distinct advantage. However, if you feel like you may be a marketing novice, that’s okay. Resell.biz is here to help you along the way.
Today we’ve gathered a list of helpful search engine optimization (SEO) basics to help you on your way. We answer questions such as what is SEO, and how can it help boost your sales along with little tips to help your website be more visible in search results?
In a nutshell: What is SEO?
Search engine optimization is the practice of adhering to search engine guidelines to be sure that your website is favorably displayed within search engine results. However, the official definition is as follows:
“The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
For a comprehensive guide to SEO, we recommend this post from Search Engine Land.
How does SEO boost my sales?
Put simply, better search engine optimization equates to more website traffic. More website traffic leads to more conversions and sales. By spending even a few hours each week on SEO you can dramatically increase your website visibility.
Basic tips for SEO success:
Create a list of words that you think your potential customers will use to find you in a search query. For example, cheap hosting, web hosting, build a website, and other relevant words and phrases. Don’t forget to include groups of words, also called longtail keywords, to boost search results. Once you have a list of keywords, try to create content that includes your keywords as relevant topics.
Create a useful website.
The easiest way to boost your search engine optimization is to create a useful, well-functioning and informative website. Far too often website owners will spend more time researching SEO methods when they would be better served to help their current website visitors. Search engines like Google and Bing have gotten increasingly good at spotting websites that are more helpful than optimized, and will always reward these websites first and foremost.
Know how you are doing.
Stay up to date with your current website analytics through WordPress plugins or by installing a Google Analytics tracking code. It is almost impossible to guess what works and what doesn’t when considering SEO, so your best plan of action is trial and error.
Whenever possible, be sure that you are engaging with other websites and website visitors. Allow comments and respond promptly, include social media accounts, and volunteer to be a guest blogger for other websites. Your SEO will thank you.
Know your customers.
More than anything else, know who your audience is. Be sure that you are including helpful tips and answering their questions whenever possible. Once you become an authority on your website, the SEO will instantly follow.