Feb29

Protect Your Brand – .XXX

The Telegraph reported in March 2010 that the domain Sex.com was up for auction at a staggering $1 million dollars. In 2006 the domain had been purchased for a whopping $14 million.

But, this obvious domain money spinner is runner up to the revenue that may be generated by the new round of .XXX domain extensions which are entirely devoted to products, movies and services that gravitate around the sex and porn industry.

This extension that is geared towards sexually explicit material could see revenues over $200 million per year arising from 3-5 million new domain registrations. Most of this cash goes to ICM Registry, based in Florida, charged with overseeing the domain.

The new domain is already embarrassing a few high net-worth individuals including Sir Richard Branson, who recently released his new book Screw Business as Usual.

The usually far-sighted British entrepreneur failed to see the value in early registration of the domain, richardbranson.xxx, which was pounced upon by an Australian man who registered it as a “souvenir”, said The Telegraph.

Caught flat-footed, Branson recognized the potential danger of leaving this registration go unchecked and took the man to court.

“Registering and holding a .xxx domain name identical to [Sir Richard’s] mark without having any rights or interests therein is evidence of bad faith registration and use,” said a Judge in ruling against the man.

There have been other similar low-key incidents, too, including an unsavory use of the domain UniversityofHawaii.xxx that appeared for sale on eBay.

“The domain came to life earlier this month with photos of nude couples having sex at tropical-like locations.  You won’t find an official schedule of courses here, just tropical porn,” said The State of the News.

Meanwhile, ICM markets the next extension as the World’s Coolest New Domain.

One little known fact is that 3,500 .XXX domain names were initially held in reserve to protect the individual name interests of performers and personalities within the adult entertainment industry.  Adult performers could visit this link to do a quick check to see if their name qualified under the program.

Google has no plans – officially that it is – of treating the domain differently when displaying results.  It will thus be treated as any other top-level domain.

As with the cases mentioned, .XXX is quickly being registered by non-members of the adult community to protect their brand. While Resell.biz does not support hosting adult content (see terms of service) you may choose to protect your brand by registering the .XXX domain before someone else does.

Protect your brand/domain today by purchasing an .XXX domain from resell.biz, a registrar actively involved in helping resellers generate revenues from domain registrations.

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