The winter holidays are right around the corner. Is your site ready to handle the busy season?
The most wonderful time of the year is almost upon us. We all love the festivities that November and December bring us each year, but for many the holidays can also be a stressful time.
Local businesses and department stores are often bombarded with an influx in customers towards the end of the year. Black Friday sales and Christmas shopping contribute to the increase in traffic among stores all over. Overall sales usually skyrocket at this time of year, but that doesn’t mean it’s easy to keep up with the hustle and bustle of the season.
Those running e-commerce websites are often faced with the same issues year on year. However, if your business is entirely run online, your holiday preparation will be very different than your neighbor’s brick-and-mortar business.
So what are the necessary precautions to take to ensure that your website is ready to handle the holiday season? We have noted down 5 ways that you can prep yourself and your website for online holiday shopping:
- Make sure your site can handle an increase in traffic. Before anything else you should ensure that your site will be able to handle a boost in bandwidth. If you suddenly start getting 3 times as many visitors to your site, will your current web hosting package be able to handle it? There’s no point in addressing the other details if your site is going to crash once the flood of online shoppers hits. You can contact your web hosting provider to make sure your site is ready for the holidays.
- Mobile-friendly design. A large portion of your visitors are going to access your site via their smartphone. If your site doesn’t display well on a mobile phone screen, you can expect your would-be visitors to keep browsing elsewhere on the internet for the items they’re looking for, thereby sending them on to your competitors. If you’re not sure if your site is considered mobile friendly, go to Google’s mobile-friendly test page to receive a diagnostic report on your mobile site. Google will even give you clear recommendations on how to fix your site.
- Quick and easy checkout. 68% of online shoppers abandon their shopping carts rather than making a purchase. Keep your checkout process as simple and fast as possible to help your customers click that “Submit Order” button before they start second guessing themselves. Your visitors are busy people; don’t waste their time with unnecessary forms or signup lists.
- Social media campaign. If you are running an e-commerce site, chances are you already have a Twitter, Facebook and quite possibly an Instagram account to promote your business. Consider running a holiday-related social media campaign to build up interest for your audience. This increased engagement will drive significant traffic to your site.
- Hit the right keywords. When holiday shoppers go online they generally start browsing with a simple Google search. Make sure you know which keywords you’re targeting. This may require some research, but once you know which words you’re trying to hit, include them in your content. Just remember to make these ad keywords fit naturally with the copy you write. Once you have your plan, consider setting yourself up with pay-per-click ads to increase traffic and sales.
Make the holidays a profitable time of year, not a stressful time of year. And don’t forget to enjoy the holiday season like it’s meant to be enjoyed!
As a web hosting reseller, pass on this information to your clients to make sure they’re aware of the precautions they should take before seeing an influx in traffic. The holiday season is important for your clients, which of course means it’s important for your business as well.
Interested in starting your own web hosting or domain name reseller business this holiday season? Get started today at Resell.biz!