Staying in touch with customers is more important than ever. With the world at their fingertips, brands need to keep in regular contact with their customer base to stay top of mind with them in a very competitive market, and email campaigns are one of the best ways to do just that.
Creating an email campaign may seem overwhelming, but in just a short amount of time you can have a great campaign set up that will pay off many times over in outreach. We have put together a few starting points for creating an email campaign that will get your digital conversation started!
Step 1: Choose Your Platform
The first step is to choose what service you would like to use to create and/or send your emails. A popular choice is MailChimp, since it does everything that most small businesses need it to do, and is pretty user friendly. You can also check out AWeber and Constant Contact to see how other services work.
Step 2: Organize Your Mailing List
Next, organize your data into a clean format, ready for importing. This will typically involve a spreadsheet with columns for first name, last name, and email address. Depending on what email service you use, you may need to organize it differently to import correctly, but the service should have instructions on how to do that.
Step 3: Create a Campaign
Now it’s time to decide what the subject of your email campaign is. Do you want to tell your customers about an upcoming sale? Maybe you just want to remind them that your product or service is available when they need it, Or perhaps there is simply a message you want to send them so that they know you’re looking out for them. Whatever it is, make sure the message is clear and consider how it will advance your business.
There are a few different methods you can use to get optimal results, which may take some tinkering to find out what works best.
- A subject that’s straightforward, describing exactly what the email has to say in plain terms
- A catchy, intriguing subject that will pique curiosity and make customers want to know what you have to say
- Numbers in your subject line, which can sometimes increase the likelihood of an email open.
Whatever method you use, your goal is to get the customer to open and read your email, so keep that in mind. Although it’s just a few words, subject lines are a very important part of your campaign, so make sure you spend time to get your subject right.
Now you’re ready to create the content of your email campaign. No matter what you are trying to accomplish with your email, make sure your email body is succinct, engaging, and clearly communicates your message. People don’t want to spend a long time reading emails, and the more interest they have in your content the more of it they will read, but get the message across swiftly.
After you have written your email content, proofread. Then re-read it. Then email a copy of it to yourself and read it again. Then read it out loud. Then read it from a different screen. Then read it from a different font. Spelling, grammar, or punctuation mistakes are a poor representation of your business, so make sure you put your best foot forward and check your email many times over to ensure there are no errors.
Choosing a date for your email to be sent is the final step. There are multiple resources online that have found the days and times of the week when people are most likely to open emails, so have a look to find out the best time to send and get your email booked on an ideal date and time.
You’re now ready to send your email campaign! A carefully executed campaign can have great results for your company. Follow these guidelines and the returns could be huge!