Business branding is everywhere you look. You cannot walk down any street in the country without seeing a brand of some sort. Whether you are looking at billboards, cars that pass, or on the litter in the road, branding is everywhere. If done correctly, branding can boost your business and help you achieve your reseller hosting goals.
Learn more about how to create, develop, and promote your own reseller brand to take your startup hosting business to the next level.
First things first…
You may be wondering, what is branding? Technically speaking, branding is what other people think of you, your business, your products, and your services. Much of branding takes place in visual representations of your product or services, such as websites, business cards, social media, or product labeling. Oftentimes, your brand is the first interaction that potential clients have with your business, so the choices you make regarding color, graphics, and images can have a big (or small) impact. Let’s look at the different aspects of a brand below:
This is the small mark that will accompany every aspect of your business. Think of the golden arches from McDonald’s or the Nike swoosh.
The colors you choose for your brand will be used in many more places than you would originally think. From websites to business cards, your business colors speak volumes.
Images can be one of the toughest aspects of your brand. You want them to be original, but not cost too much. However, there are sites where images can be sourced for free.
Typography, or the font you use, conveys professionalism and authority. Be sure to pick a font that works well for multiple purposes, and doesn’t have a negative connotation or history (i.e. Comic Sans).
So the question is, how do you make sure that you are branding your business in a way that leads to growth and engagement? See our top tips below:
#1. Be consistent.
The purpose of a brand is to help people remember who you are. You can achieve this by being consistent across every aspect of your business. Consider creating a style guide to help you stick to your brand decisions.
#2. Think long-term.
Not all colors, fonts, and images are timeless, which is why it is important to try to think in the long-term. Try to identify pieces of your brand that seem to be timeless. For example, Helvetica may not be the fanciest font, but it is stable typography for your business. People and companies have used it for decades without issue.
#3. Consider each detail.
Hopefully your brand will be a part of your business for years and years to come. This is why it is important for you to carefully consider each element in your brand. Do your colors work well together? Is your logo well received by those you’ve shown it to?
#4. Think globally.
When thinking internationally, colors, shapes, and numbers can mean different things. For example, the numbers 4 and 9 are considered to be bad luck in China. Also in China, pink is the color for wealth and prosperity, while red is a bad omen. Be sure to consider how your brand will appeal beyond your own borders.
#5. Trial and error.
If you’re not sure if the brand you’ve designed will best suit your business, have another go! Many businesses will go through five, ten, or even a hundred logos, colors, typography, and image combinations before they find the perfect fit.