If you are one of those lucky individuals well on their way to reseller hosting success, then you are in the right place. Hopefully, you’ve finished the final touches for your online marketplace, stocked up on hosting options, and are seeing your first sales rolling in.
Now it’s time to take your marketing endeavors to the next level to attract even more attention to your reseller hosting brand. Most small business marketing strategies include email marketing in some capacity. When done correctly, email marketing can open new doors for your business and help you achieve your goals. Today we will discuss best email marketing practices to boost sales and reach new audiences.
What is email marketing?
Simply speaking, email marketing is the practice of using email to reach out to a defined list of subscribers with the ultimate goal of boosting sales. However, email marketing is ultimately a little more complicated than our easy definition makes it out to be. Luckily, there are hundreds of helpful tools and services to make your email marketing efforts easier and more successful.
Getting started as and email marketer
Before you can start sending email, you will need a list of individuals who would like to receive email from you. Creating a subscriber list can take time, but once established it can provide a wealth of benefits. Be sure to put an email newsletter signup form on each page of your website, your blog, and all of your social media accounts, as well as in any offline marketing you may have.
Also, it’s important that you take time to understand email marketing laws like GDPR and CANSPAM before you set to work to make sure that you don’t violate any email rules. For example, you need to have a clearly marked ‘Unsubscribe’ method on each email newsletter that you send. Violating these rules can cause your email address to be blacklisted, your email marked as spam, or you could even be fined. The odds of your email recipients opening an email they think is spam is almost 0%, so it’s important to protect your sender reputation.
While you are researching, be sure that you understand email marketing vocabulary, such as open rate, click-through rate, and conversion rate so that you understand your email metrics and can measure your success accordingly. Once you start sending, these metrics will help you as you test various email strategies to see what works best for your audience.
Tips for getting it just right
Treat Subscribers Like Guests
Always remember that individuals on your email lists can unsubscribe or mark you as spam at any time, so it’s important not to abuse that relationship. This includes protecting their personal information, not sending rude or obnoxious email, and only sending email that adds value.
Don’t Overdo It
Similar to the tip above, it’s important to send email regularly but not too often. Nobody likes the same email address appearing in their inbox every single day. Too many emails sent in a short time frame leads recipients to send your message to the junk pile.
Have A Strategy
Be sure that your email marketing campaigns have a purpose. Clearly state your intent in the subject line so that readers know exactly what to expect when they open your message. Be sure that your email is copy-edited and well designed. We have all become very good at spotting spam, so be sure that your email isn’t falling into the junk category.
Know Your Audience
By understanding your audience – what they like, the questions they ask, and the problems they need to solve – you can add value to their inbox and get the attention you are searching for. Take time to understand the demographics of your email list: where they live, how old they are, why they use your products, for example. By getting to know your audience, you can create content that speaks directly to them.
Pay Close Attention To Your Subscriber List
It’s important to keep an eye on your subscriber list and only send email to those you believe are engaging with your email. Your sender reputation can be damaged if you send email to too many dead accounts or those who have unsubscribed from your email list.