Google just purchased abcdefghijklmnopqrstuvwxyz.com.
The tech giant never ceases to amaze us with their clever domain name tactics. Only one month ago we wrote about Google’s brand protection strategies involving domain names. Now Google is in the news again for another huge domain name acquisition.
As you’ve most likely heard, Google now operates under a parent company called Alphabet. The website for Alphabet is found at abc.xyz, a crafty use of a new gTLD. Since the change, they’ve registered every domain name possible in order to protect their brand name.
Google has now taken their domain name plans a step further by purchasing the entire alphabet. That’s right, the domain name abcdefghijklmnopqrstuvwxyz.com is now owned by the world’s most popular search engine.
The lengthy domain name was actually registered back in 1999, but Google only recently took over ownership. The transaction was all private, so the details on how much Google paid or who they bought it from aren’t known. We do speculate however that since Google bought the domain name after the announcement of Alphabet, it didn’t come cheap.
Here are some of the domain names that Google has registered to protect their new brand name:
Oddly enough, Google does not own alphabet.com: this is owned by BMW, the German car company. It’s assumed that Google will have gone after alphabet.com, but BMW doesn’t want to budge on it. Time will tell how much alphabet.com is worth to both Google and BMW.
At the time of writing this, abcdefghijklmnopqrstuvwxyz.com doesn’t point anywhere, as in there is no live website. It’s unclear if Google really expects its users to type 26 letters (29 including the .com) into the address bar, or if this is a defense mechanism. Based on their domain name strategies in the past, we’re going with the latter.
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