What are you doing to start an online business? Read about how you can establish a strong base for your new business.
We’ve all had ideas about starting a business. Sometimes these ideas come because we see a solution to an everyday problem. Other times we see a niche that we think we can fill. Maybe there is a particular business that is booming and we think that we can get on board and benefit from others’ ideas.
Resell.biz focuses on providing sources to resell web hosting and domains. Hosting and a domain name are the two things that every website absolutely needs; there’s no way around it. This is what makes reselling a great business to get into.
Although these ideas and suggestions are directed at those looking to resell web hosting and domains, these same principles apply to starting any type of online business.
So where do we begin? It all starts with passion for an idea. If you can’t become passionate about your idea, it’s already time to restart. You are going to be spending hours and hours working on expanding your product or service. I doubt whoever came up with toilet bowl cleaners was passionate about toilets. Instead, they were passionate about coming up with a solution to a problem that everyone sees. It works the same with any idea for a business. Become passionate and you won’t accept failure as an option.
Although all businesses start with this spark and inspiration, an online business does need some direction. Here are a few tips on how to get started, after you’ve developed passion for your new idea.
Different is Better
There are thousands of web hosting companies throughout the world. To think that you can just start selling web hosting isn’t realistic. A quick Google search on “web hosting” returns over 180 million results.
Why would a potential client choose your web hosting services over a much more prominent household name that everyone recognizes? What is your web hosting company (or any other business for that matter) going to offer that you can’t receive anywhere else? These are questions that you should be asking yourself frequently in the beginning stages of your business. Once you hit on what you’re going to do that’s different from other companies, you can market this idea and let everyone know how amazing your service is. Your product or service must be better, special and different from the rest.
Some ideas to start with are ‘bundling’ (offering web design, web hosting, domain name and registration all together), offering very user-friendly hosting for non-techie people, or offering exceptional customer service that is always available. There are countless other ways to make your web hosting service different and better from the rest.
Unless you’re a web developer trying to start your own business, you may need some help with getting your website up and running. Your website does not need to be incredibly flashy or innovative. In fact, an overly ostentatious website can harm your business as a potential client might get confused by it. Simple is better. We commonly look at Apple.com as the perfect example for a simple yet navigable site.
If you hire a web developer to build your site, make sure that you learn some basics in order to make small tweaks in the future. The last thing you want to do is call your developer every time you need to make a minor change to your site. Your site may require some knotty technical additions such as a shopping cart. Learning how to update your site, such as understanding how a shopping cart works, will save you headaches in the future.
Search Engine Optimization
SEO is absolutely crucial when it comes to starting an online business. You have the ability to reach clients all around the world. Focus on including many keywords throughout your site that are relevant to your business. Use these keywords in headers and links in order to improve SEO. Including relevant links that can help clients will also boost SEO results.
SEO can be overlooked when starting an online business. Don’t allow this to happen. It may even be worth hiring an SEO expert in order to gain the most from this valuable resource. Remember, if no one can find your site through a search engine, you can forget about clients coming to you.
Much of SEO is done behind the scenes in the actual HTML code. Make sure you work with your designer to give your site the absolute best SEO results.
Dedicate Time to Learning
You don’t have to be a computer engineer to start an online business, but you do need to invest time in learning new software and information. How much technical knowledge you need depends on a number of factors. If you plan on being a reseller and using a larger web hosting company’s servers, you will most likely get by with just knowing some basics such as cPanel.
If you expand into running your own servers, be prepared to learn all sorts of new software and platforms. You will need to master Windows if you’re running a Windows server, or you will need to handle Linux just fine if that’s what your servers are running.
Learn the basics such as the difference between VPS and cloud hosting. As you begin to grasp some of the basics, be prepared to learn more and more every day.
Social media is a great way of getting your name out there. However, social media should not be abused. You don’t want to annoy future clients with too many posts or irrelevant content. On the other hand, if you don’t post enough, no one will find you on social media.
If someone is following your social media platform, it is most likely because they are looking for some kind of discount or additional information. Social media should not be your primary source of advertising, but rather a way of connecting to your clients. For a more in-depth look at how to effectively use social media, check out this blog post.
There is no need to hire a team of 100 people to start an online business. We see a trend with some of the largest online companies in the world such as Amazon, Apple and Google: they were all started in garages by two or three people. Jeff Bezos, the founder and CEO of Amazon said “If you can’t feed a team with two pizzas, it’s too large.”
The great thing about web hosting is that you can expand easily. As a reseller you can add resources as your business thrives. The only thing you’ll have to worry about as you grow is ordering more pizza.
Be Goal Oriented
You should never start anything business-related without having a plan. Your plan should be flexible but also set goals that you truly want to accomplish. Write these goals down with your team. How many accounts do you want to sell? What kind of retention rate are you going to achieve? What expansions are you going to shoot for? Having set goals will keep everyone working in the same direction.
Go into your business with the belief that you can succeed. Starting an online business requires time, dedication and a passion for what you’re doing. You may feel overwhelmed at first, but staying positive may just be what you need to get through a rough beginning. Here’s an inspirational quote to get you by:
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
-Steve Jobs, Co-founder and former CEO of Apple.
The world of web hosting is exciting and innovative. As you jump in to starting your own business you’ll see how you can come to love what you do. See what you are capable of by starting your own reseller business today.