We take a look at how much of an impact your domain name makes on your search engine rankings.
Can having the wrong domain name negatively affect your SEO? And can having the right domain name have a reverse effect and put you at the top?
Here at Resell.biz, we’re always talking about how important your domain name is for your business. In today’s world, consumers see domain names the same way they see the actual business’s name: it’s the means by which someone can find your business online.
It’s no secret that a domain name is important, but have you looked into how a domain name might affect your Search Engine Optimization (SEO)?
Including keywords in your website content will boost your ranking, but does a domain name containing keywords perform well?
A few years ago, including keywords in your domain name was almost essential in getting your website to the top of Google. Website owners would purchase domain names with words targeting their industry rather than describing the business name. This worked, for a while.
Nowadays Google doesn’t necessarily reward domain names that are packed full of keywords. If you can make keywords work in your domain name and still have your domain centered around your business, by all means go for it! But don’t expect a huge boost from Google just because your domain name includes industry keywords.
So here’s some domain name advice from Resell.biz…
1. Choose a brandable domain name
Having a brandable domain name can have a significant impact on your SEO. One reason is that people will recognize your site as a credible source. Your visitors will identify your domain name with your business, so if they’re not the same this may show up as a red flag.
A brandable domain name results in more clickthroughs from your visitors, which in turn will boost your SEO. Include your domain name on everything: business cards, social media, targeted ads and just about anything you’re using to market your business. More traffic = improved SEO.
2. Make your domain name memorable
A domain name that’s easy to remember will allow your name to be spread around the web. Rather than visitors struggling to remember how to get back to your site, they can easily recall your domain name and get right back to where they were.
Follow these tips to make your domain name more memorable:
- Keep it short – one word is best, two is good, three is acceptable and anything more is way too many.
- Avoid hyphens – it’s too hard for people to remember where the hyphens should go in the domain name.
- Avoid numbers – again, numbers are difficult to remember. Your visitors may struggle remembering which numbers they’re supposed to include and whether or not they should write them out..
- Use words that are easy to spell.
3. Consider a gTLD
Some people register a new generic Top Level Domain (gTLD) in the hopes of landing number one on the search engine results page. However, Google has made it clear that the TLD will not be a factor in search engine rankings.
With that said, you may decide to choose a gTLD for other reasons. For example, in order to land a brandable domain name, you might need to choose something like .biz or .xyz if your first choice .com domain name is already taken. Registering a gTLD can be a great move for your business, but it won’t directly affect SEO.
The bottom line?
When it really comes down to it, a domain name plays a large part in SEO, but not necessarily in the way we might think. Google and other search engines will reward sites that solve people’s problems and provide answers to questions. If your domain name draws in traffic because it seems credible and intriguing, then Google will rank your site higher. If your domain name appears to be spam or isn’t relevant to your business, you can expect people to go elsewhere, which will dock your search engine rankings.
Focus on a brandable, memorable domain name and find yourself near the top of search engine results!