The English language is a rich source of creativity and originality, yet we all dabble in clichés to a certain extent. We use unnecessary bridge words like literally all the time, claiming to be certain when we’re really just confident. Worst of all, we exaggerate (‘fabulous’, ‘sumptuous’) and occasionally defy reality (‘110%’). It isn’t possible…

Producing content for your website is one of today’s most important ways to enhance SEO, as well as increase the amount of time that customers – both potential and current – engage with your site. But when it comes to written content for blogs, good writing alone is not enough. SEO, while guided by a…

By now you’ve heard the refrain a hundred times, if not a hundred and one: content is king. You’ve fattened up your website with as much content as you can, adding a blog and using photos to your advantage; this arsenal seems like the prime recipe for that coveted number one spot on Google’s search…

So you know how to check the number of sessions your website has had today. You know the difference between a user and a unique user. You may even have been keeping track of your bounce rate over the past year to check efficacy of certain changes you’ve made to your website. But have you…

Google’s Search Console, formerly known as Webmaster Tools, is one of the most powerful website data analytics tools around. It literally is a webmaster tool, allowing insight into how your site is behaving in Google searches. We all want our websites to be found and ranked highly on Google search, and to achieve this we…

Every website owner dreams of their site ranking on page one of Google search. However, to get there a lot of refined and long term effort is necessary. Once the basic SEO elements are in place and you have ruled out any technical weaknesses on your site, you can focus on building your domain authority….