Use these five simple tools to increase your social media presence.
Social media is now much more than just a way for teenagers to share gossip and photos. It is now a powerful niche of marketing that can make or break a hopeful startup. There’s no denying that a respectable following on Twitter or multiple shares/likes on Facebook can equate to greater success.
With that said, keep in mind that there’s more to social media than just flooding your followers’ feeds with Tweets and updates. Every post on social media should be timely, relevant and actionable. To help you monitor what’s working on your social media platforms we’ve listed five useful tools that can turn your social media plan into a feasible marketing success story:
Twitter wasn’t designed to be a marketer’s toolbox, meaning it doesn’t come packed with analytical and data-filled features. ManageFlitter is a great way to improve your Twitter experience, providing you with analytics to monitor engagement. With ManageFlitter you can see trends with your various posts, who is unfollowing your account, and an advanced search option that helps you find relevant people to follow.
ManageFlitter offers a free plan with limited options, along with Pro and Business plans with varying monthly fees.
With over 9 million users, Hootsuite is one of the most popular and well-liked social relationship platforms out there. Hootsuite lets you easily manage several social networks such as Twitter, Facebook, LinkedIn and Google+.
You can also schedule posts, saving you from having to log in to Facebook to update a post while you’re at the baseball game or away for the weekend. The analytics features are easy to use and provide insight that can help you mold a successful social media campaign.
Hootsuite offers a free 30-day trial to test out their services. Good news: you only pay $10 a month after the free trial ends.
Emails are a touchy subject when it comes to customer engagement. What is too much and when does too little involve reminding the customer what they bought from you? When done right, email can keep your followers engaged and informed. AWeber is an outstanding email service that offers tools to help you create professional-looking newsletters. Choose from the hundreds of templates available and automate your emails to your liking. After you have tried it out AWeber provides email marketing tracking to show whether or not your emails were successful.
Similar to Hootsuite, AWeber offers a free 30-day trial to get started. After that, AWeber charges $20 a month for their service.
SocialBro is another marketing platform for Twitter that helps manage and engage your followers. It also has one of the hipper names, fitting the social media norms perfectly. With SocialBro you can target more specific audiences and find new potential followers. The ‘Best Time To Tweet’ feature helps you identify when to post in order to reach the largest audience possible. SocialBro also has powerful analytical tools to help you see what you’re doing well and what needs improvement.
SocialBro offers a free service with limited options. You also have the option of upgrading for a monthly fee of $13.95 for basic and $39.00 for professional.
Find out who is talking about your business with Mention. With this tool you can monitor millions of sources to see exactly who has been publishing anything related to your business. Mention is connected to all major social networks, news sites, forums, blogs and web pages. After you’re alerted of a “mention”, react in seconds by means of retweeting or sharing. As with most other tools, Mention comes packed with analytics to help you monitor and export your data.
Get started with a free 14-day trial or pay $29 a month for the upgraded service. Mention also offers additional plans with more options.
Don’t let your efforts on social media go to waste. With free trials you can try out these various tools to find out which one suits your business plan. Once you have your weapon of choice, let the social media madness begin!