Without domains we would be stuck using IP addresses to find your favorite brand, product or social network.
In fact, if the Stop Online Privacy Bill (SOPA) ever passed Congress in it’s original form, people would still be able to bypass the legislation and retrieve illegal files by typing in the IP address of the offending site. But, who wants that!
Besides SOPA — which most of us are opposed to — there are some massive shifts taking place in the world of domains that affect cost and marketing. This includes the radical new gTLD program from ICANN, which will allow brands to market themselves in ways never seen before.
The introduction of .brand and .category represent some of the biggest changes to the Internet naming system — EVER!
Imagine a domain world of .coke and .Facebook. It sounds great but it will be expensive perhaps costing as much as $185,000 to secure your brand. Of course, many wonder if the price will deter cyber squatters who always seem to find ways to muddy the waters.
In the interim, domain auction sites like Sedo.com are still squeezing value out of the traditional .com extension. For instance, a recent blog reported that some domains like Zimbabwe.com were selling for over $25,000 as part of their Great Domains Auction.
According to Domain Name Wire, “the owner is taking a 60% haircut from when it sold for $130,000 back in 2007 (also on Sedo).”
So, yes, it is possible for somebody to own a country (virtually) if you have some serious spare cash lying around!
If you are a small business, you are probably using domains in a much more practical manner, and probably also trying to maximize your Search Engine Optimization (SEO) capability.
SEOMOZ suggests that when purchasing a domain avoid using separators like hyphens which diminish credibility and may act as a spam indicator.
Also avoid domains that exceed 15 characters in length, which result in mistyped characters or are more difficult to remember.
It also suggests using keywords carefully in your domain name selection:
“The domain name itself is a key ranking factor that the engines consider when calculating ranking order,” said SEOMOZ.
“Having relevant keywords in a domain name is beneficial because the domain name is the text that other Internet users will use as anchor text when linking. Since keywords in anchor text are an important ranking factor, having these keywords in a domain name has a significantly positive impact on ranking.”
Interestingly, SEOMOZ shatters the myth that registration length matters in SEO.
Their conversation with Matt Cutts, Google, firmly establishes that length plays no role in Google’s famous algorithm.
Just bare in mind that all these so-called SEO experts don’t know exactly how Google programmed its algorithm, or how it will adapt over time. So one day this fact may no longer be true. Welcome to domain name SEO!